Gerald Price

Gerald Price has spent the better part of 18 years figuring out what people actually want to unwrap — not just what looks good on a shelf. Based in San Francisco and originally from Columbus, Ohio, he brings a grounded Midwestern sensibility to his work as a gift curator at GiftRanks, where he covers everything from holiday finds to milestone birthdays for adults and seniors. His B.A. in Consumer Psychology from Ohio State and certification through the American Gift Professionals Association quietly underpin gift guides that have reached over 2.3 million readers. He's consulted for U.S. retailers on senior-focused assortments and wrote a birthday gifting column for a San Francisco publication for six straight years. He also owns 14 varieties of wrapping paper and still reaches for the kraft roll every time.