Heather Howard

Heather Howard has spent the better part of 14 years figuring out what actually makes adults light up on their birthdays — and it turns out, it's rarely another candle set. Based in San Francisco, she curates gifts for GiftRanks with a focus on experience-based presents, creative novelty finds, and humor that lands for the 40-and-older crowd. Her background in communications and event planning shaped a consultancy that now serves over 200 Bay Area clients a year, and her senior-focused experiential gift program was adopted by two local assisted living facilities — something she's quietly proud of. She's also personally recommended hot air balloon rides to four different people. She hasn't taken one herself yet.