Kathryn Baker

Kathryn Baker has spent over eleven years doing what most people only think they're good at — finding the right gift. Based in San Francisco, she curates holiday, birthday, and budget-friendly gift recommendations for GiftRanks, drawing on a B.S. in Consumer Sciences from Ohio State and her certification as an AICI Personal Shopper. Her holiday gift guide series reached 2.3 million readers across two consecutive Q4 seasons, and retailers who've brought her in have seen real results — one mid-size e-commerce brand cut return rates by 18% after adopting her category framework. She tracks every gift she's ever given in a color-coded spreadsheet. All 312 of them.